Selfish Club. United in Strength
Fishing is only the beginning. Selfish Club is a private retreat for those who seek more—a space defined by camaraderie, resilience, and raw, unapologetic energy. The visual identity reflects this ethos. Two crossed fishing hooks—crafted with precision, bold yet refined—become an emblem of strength. A stark, monochrome palette amplifies the club’s uncompromising spirit, while sharp typography asserts its presence. Designed not just to be seen, but to be felt.
